CLIENT
CARMOCHA
at GRAND HYATT
INDIAN WELLSSERVICES OFFERED
BRAND IDENTITY,
COLLATERAL & MENU
DESIGNAdditional credits
All services in collaboration with Merl Studio
Client website designed by Tambourine
All photos & information © their respective owners
With a menu specializing in small
plates from various regions
across the world, Carmocha is a
global adventure of rich flavors
and diverse culinary cultures.
Branding Overview
ICON
LOGO LOCKUP
PRIMARY LOGO
SUPPLEMENTAL LOGO
The logo system was designed
to satisfy 3 main needs as briefed:
to feel understatedly upscale, adapt to
various sizes and materials, and speak to
the spirit of the golden age of travel.
MEET THE CHEF
BEHIND CARMOCHA
EXECUTIVE CHEF
ANGELO SOSA“Carmocha is a not-so-subtle reference to Executive Chef Angelo Sosa's Aunt ‘Tía’ Carmen, taken after a lifelong nickname.
Inspired by the “what-if’s” of culinary travel, Angelo turned this vision into a global sampling of various cultures through small, tapas-style plates. The result is one of the most eclectic dining experiences in Greater Palm Springs.”
Simplified Design Process
3 • ICON ITERATIONS
4 • SUPPLEMENTALS
2 • LOGO ITERATIONS
1 • INITIAL CONCEPTS
Once our full identity was approved,
we moved on to collateral, which included
business cards, check presenters,
matchbooks, and various wearable items.
In addition to branded collateral,
we were also asked to design
Carmocha’s suite of menus.
As with our work on the identity, we iterated
generously on the core menu layout.
CLIENT
CARMOCHA
at GRAND HYATT
INDIAN WELLSSERVICES OFFERED
BRAND IDENTITY,
COLLATERAL & MENU
DESIGNAdditional credits
All services in collaboration with Merl Studio
Client website designed by Tambourine
All photos & information © their respective owners